Ibig.ai – Integrated Business Intelligence Group

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Media Crisis Management

Media Crisis
Response

The media is covering your crisis, and the story they're telling isn't accurate. Journalists are calling, demanding comment. Headlines are getting worse with each news cycle.

Media Crisis

Response

Competitors are providing quotes that make you look terrible. Every article that publishes without your perspective cements a narrative that’s destroying your reputation. You need media crisis management, and you need it now.

500+

Clients Protected

24/7

Monitoring

98%

Success Rate

The Challenge

Media Crisis
Challenge

Media crises are different from social media crises. Journalists have deadlines, editorial standards, and massive reach. One negative article in a major outlet can do more damage than 10,000 angry tweets. Media coverage has credibility that social media doesn't—people believe what they read in established publications.

The challenge

The challenge is control. You can't delete media coverage. You can't moderate news articles like comments.

Publishes

Once a story publishes with inaccurate information or without your perspective, it becomes the "official record" that other journalists reference.

Media Crises Spread

Local coverage becomes regional. Regional becomes national. National becomes international. What starts as one article in a trade publication can become front-page news if not managed properly.

Every subsequent article builds

on the negative narrative established by the first.

Media Management

How We Manage Media During Crisis

Media Crisis Response at ibig.ai is a specialized service that shapes media coverage during your crisis, ensuring journalists hear your perspective, understand context, and publish balanced coverage that minimizes reputation damage.

Media Crisis Strategy Development

We plan your media approach immediately. Core messaging that addresses the crisis honestly and strategically, key talking points for all media interactions, Q&A preparation for anticipated questions, spokesperson identification and media training, and media prioritization (who to engage first and why).

Emergency Press Release Creation

We get your statement out immediately. Factual, strategic statement addressing the crisis, distribution to all relevant media outlets, timing optimization for maximum impact, SEO optimization for search visibility, and follow-up materials (fact sheets, background information).

Proactive Journalist Outreach

We don't wait for media to call—we reach out first. Direct contact with journalists covering your story, providing your perspective before they publish, context provision that shapes coverage, exclusive information to key reporters, and relationship leveraging with media contacts.

Media Interview Preparation

If you need to speak publicly, we prepare you thoroughly. Message training and delivery coaching, anticipated question preparation, hostile question deflection techniques, body language and presentation guidance, and crisis-specific media training that prevents mistakes.

Real-Time Media Monitoring

We track all coverage as it develops. 24/7 monitoring of news outlets and publications, immediate alerts for new coverage, sentiment analysis of media tone, journalist tracking (who's covering you and their perspective), and competitive monitoring (what others are saying to media).

Correction and Balance Campaigns

We fight inaccurate coverage aggressively. Formal correction requests for factual errors, follow-up outreach providing additional context, letter-to-editor campaigns when appropriate, legal pressure for defamatory coverage, and placement of balancing stories in alternative outlets.

Our Process: Audit StrategyExecuteMonitor

Success

What Media Management Achieves

You'll sleep better knowing that when anyone searches for you, they find exactly what you want them to see.

6-12

Hours

Crisis Statement

Your crisis statement is distributed and journalist outreach begins.

24-48

Hours

Positive Ranking

Perspective is being included in new coverage and balanced articles are starting to appear.

1

week

Positive Content

Media narrative shifts from entirely negative to more balanced

60-70%

Improvement Rate

Coverage including your perspective.

Who We Serve

Who Needs Media Crisis Response

Professional media management is the difference between balanced coverage and reputation destruction.

Organizations

This service is critical for organizations and executives facing negative media coverage from scandals or controversies

Businesses

Businesses where media narrative directly impacts stakeholder confidence

Media Attacks

Situations involving investigative journalism or coordinated media attacks

Journalists

Anyone whose crisis is being covered by journalists who don't have the full story.

The Cost of Delayed Response

Value Delivered

Deliverables, Ideal & Impact

Organizations and executives facing negative media coverage, investigative journalism, or coordinated media attacks requiring strategic communication

What We Deliver

Media crisis communication strategy

Emergency press release drafting

Proactive journalist outreach

Media monitoring and real-time response

Spokesperson preparation and media training

Expected Impact

60-70%

Subsequent Media Stories

Contact Us

Get Your Media Crisis Strategy Session

Media is covering your story—make sure they hear your side. Connect with our media relations team immediately

Schedule an appointment with us today!

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    You can reach us anytime via hello@ibig.ai