Ibig.ai – Integrated Business Intelligence Group
Address: 16/9, Scotland United Kingdom
Email: fodgesol@example.com
Phone: +1 16355 65389
Media Crisis Management
The media is covering your crisis, and the story they're telling isn't accurate. Journalists are calling, demanding comment. Headlines are getting worse with each news cycle.
Competitors are providing quotes that make you look terrible. Every article that publishes without your perspective cements a narrative that’s destroying your reputation. You need media crisis management, and you need it now.
Clients Protected
Monitoring
Success Rate
The Challenge
Media crises are different from social media crises. Journalists have deadlines, editorial standards, and massive reach. One negative article in a major outlet can do more damage than 10,000 angry tweets. Media coverage has credibility that social media doesn't—people believe what they read in established publications.
The challenge is control. You can't delete media coverage. You can't moderate news articles like comments.
Once a story publishes with inaccurate information or without your perspective, it becomes the "official record" that other journalists reference.
Local coverage becomes regional. Regional becomes national. National becomes international. What starts as one article in a trade publication can become front-page news if not managed properly.
on the negative narrative established by the first.
Media Management
Media Crisis Response at ibig.ai is a specialized service that shapes media coverage during your crisis, ensuring journalists hear your perspective, understand context, and publish balanced coverage that minimizes reputation damage.
We plan your media approach immediately. Core messaging that addresses the crisis honestly and strategically, key talking points for all media interactions, Q&A preparation for anticipated questions, spokesperson identification and media training, and media prioritization (who to engage first and why).
We get your statement out immediately. Factual, strategic statement addressing the crisis, distribution to all relevant media outlets, timing optimization for maximum impact, SEO optimization for search visibility, and follow-up materials (fact sheets, background information).
We don't wait for media to call—we reach out first. Direct contact with journalists covering your story, providing your perspective before they publish, context provision that shapes coverage, exclusive information to key reporters, and relationship leveraging with media contacts.
If you need to speak publicly, we prepare you thoroughly. Message training and delivery coaching, anticipated question preparation, hostile question deflection techniques, body language and presentation guidance, and crisis-specific media training that prevents mistakes.
We track all coverage as it develops. 24/7 monitoring of news outlets and publications, immediate alerts for new coverage, sentiment analysis of media tone, journalist tracking (who's covering you and their perspective), and competitive monitoring (what others are saying to media).
We fight inaccurate coverage aggressively. Formal correction requests for factual errors, follow-up outreach providing additional context, letter-to-editor campaigns when appropriate, legal pressure for defamatory coverage, and placement of balancing stories in alternative outlets.
Our Process: Audit → Strategy → Execute → Monitor
Success
You'll sleep better knowing that when anyone searches for you, they find exactly what you want them to see.
Coverage including your perspective.
Who We Serve
Professional media management is the difference between balanced coverage and reputation destruction.
This service is critical for organizations and executives facing negative media coverage from scandals or controversies
Businesses where media narrative directly impacts stakeholder confidence
Situations involving investigative journalism or coordinated media attacks
Anyone whose crisis is being covered by journalists who don't have the full story.
Value Delivered
Organizations and executives facing negative media coverage, investigative journalism, or coordinated media attacks requiring strategic communication
Contact Us
Media is covering your story—make sure they hear your side. Connect with our media relations team immediately
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