Ibig.ai – Integrated Business Intelligence Group

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Premium Analysis

Sentiment
Analysis

Numbers tell you what's happening. Sentiment tells you why it matters. You can count mentions, track reach, measure engagement—but none of that tells you how people actually feel about you.

Sentiment

Analysis

Are they angry or delighted? Frustrated or excited? Losing trust or gaining confidence? Without sentiment analysis, you’re measuring activity but missing emotion—and emotion drives behavior.

500+

Clients Protected

24/7

Monitoring

98%

Success Rate

The challenge

The Sentiment
Intelligence Gap

The challenge is that sentiment isn't obvious. Sarcasm reads as positive to simple algorithms. Nuanced criticism gets missed entirely. Cultural context changes meaning.

The challenge

Mentions happen on platforms you don't use. Discussions occur in private groups and forums you don't know exist.

Analysis

A mention that seems neutral may contain deeply negative undertones. Without sophisticated sentiment analysis, you're misreading your reputation data and making decisions based on incomplete understanding.

Reputation

Businesses that rely on basic sentiment tracking make critical mistakes. They see mention volume increasing and assume it's good—until they realize it's a coordinated attack.

They see "positive" keywords and miss the sarcasm.

They focus on platforms with high engagement while missing the negative sentiment building elsewhere.

What We Do

How We Analyze True Sentiment

Sentiment Analysis at ibig.ai uses advanced AI and human expertise to understand not just what's being said about you, but how people truly feel—capturing emotion, tone, context, and nuance that basic tools miss.

Advanced Sentiment Scoring

We measure sentiment with precision. Overall sentiment distribution (positive, negative, neutral percentages), sentiment intensity (strongly positive vs. mildly positive), confidence scoring (how certain we are about the analysis), contextual understanding (sarcasm, irony, cultural nuance detection), and platform-specific calibration (sentiment norms vary by platform).

Emotion Detection and Classification

We identify specific emotions driving conversations. Primary emotions (anger, joy, fear, sadness, surprise, disgust), secondary emotions (frustration, excitement, anxiety, contentment), emotional intensity measurement, emotional triggers identification (what causes specific feelings), and emotional journey tracking (how feelings change over time).

Topic-Based Sentiment Breakdown

We show what drives positive and negative feelings. Product/service-specific sentiment, leadership and executive sentiment, customer service sentiment, brand values and culture sentiment, pricing and value sentiment, and competitive positioning sentiment.

Sentiment Tracking and Analysis

We don't just count mentions—we understand them. Overall sentiment scoring (positive, negative, neutral percentages), emotion detection (anger, joy, frustration, excitement), sentiment trends over time (improving or deteriorating), topic-based sentiment (what specific aspects drive positive/negative reactions), and comparison benchmarking

Demographic and Geographic Sentiment

We reveal who feels what about you. Sentiment by customer segment, geographic sentiment variations, platform-specific sentiment patterns, influencer sentiment analysis, and employee vs. customer sentiment comparison.

Comparative Sentiment Intelligence

We benchmark you against competitors. Your sentiment vs. industry averages, competitive sentiment gaps (where you're stronger/weaker), share of positive sentiment in your category, sentiment velocity comparison (who's improving faster), and competitive vulnerability identification.

Our Process: Audit StrategyExecuteMonitor

Your Journey

What Complete Reputation Monitoring

You move from reactive reputation management to proactive strategy based on understanding how people actually feel.

1

Day

True Sentiment

You understand not just what’s being said but how people truly feel about you.

1

Week

Positive Results

You identify which aspects of your reputation generate positive emotions and which create negative reactions.

30

Days

Sentiment Intelligence

You have comprehensive sentiment intelligence that guides every reputation decision.

30-50%

Improvement Rate

Improve marketing ROI

Who We Serve

Who Needs

If you're making reputation decisions, you need to understand sentiment. Numbers without emotion are meaningless.

Brands

This service is essential for brands making strategic decisions requiring accurate public perception understanding

Marketing Teams

Marketing teams measuring campaign impact on brand perception

PR teams

PR teams needing to understand media and public sentiment trends

Organization

Any organization where understanding how people feel is as important as knowing what they say.

The Cost of Sentiment Blindness

Value Delivered

Deliverables, Ideal & Impact

Brands making strategic decisions, PR teams measuring campaign impact, executives wanting to understand public perception and stakeholder emotions

What We Deliver

Advanced sentiment scoring across all online

Emotion detection

Sentiment trending over time with inflection

Topic-based sentiment breakdown

Comparative sentiment analysis

Expected Impact

30-50%

Improve marketing ROI

Contact Us

Understand How People Really Feel

See the emotions behind the mentions—understand what drives positive and negative reactions

Schedule an appointment with us today!

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and stay ahead with cutting-edge solution.


    You can reach us anytime via hello@ibig.ai